For established Shopify brands that sell direct to consumers
Your next customers are already on someone else's email list.
The people most likely to buy from you already know and trust a few brands that don't compete with yours. Profit Collabs brings those brands together so each one introduces its customers to the others. No ads. No shared lists. And you only pay if it works.
Alonzo White, founder. In ecommerce since 2006, 13 of those years paid only on commission.
No upfront fees
Commission only on revenue above your normal baseline.
No ad spend
Customers arrive because a brand they trust sent them.
No shared lists
No partner ever sees a single customer's email.
No long contract
Commit to one event at a time.
From: Alonzo White, Founder of Profit Collabs
To: Founders of established Shopify brands
Dear Founder,
If Meta and Google stopped sending you traffic tomorrow, how would people who've never heard of your brand find you?
If the honest answer is "they wouldn't," you're not alone. And even while the ads keep running, buying new customers gets harder every year.
ButcherBox's founder estimated his acquisition costs rose between 25% and 40% across Meta, YouTube and podcast ads. A 2026 EcommerceFuel survey of 300 store owners found average gross margins at a record high of 49.5%, while net margins hit a record low of 10.6%. Brands are earning as much as ever at the top of the P&L and keeping less of it at the bottom.
And when most of your new customers come through one or two ad platforms, a single algorithm change or account flag can stall your growth overnight.
I won't tell you to stop running ads. Here's my suggestion instead: let new customers find you through brands they already trust.
Think of it as your plan B for new customers, one that isn't tied to an ad auction, an algorithm or an upfront fee.
The customers you want already trust someone else
Think about the people most likely to buy from you. They already know and trust a few brands that sell to the same kind of customer you do, but don't sell what you sell.
Those brands email them every week. Their customers open those emails and buy from them.
Which means your next customers are already on someone else's email list.
Profit Collabs reaches them through that trust. A small group of complementary brands introduce their customers to each other, and every brand in the group gets introduced too. Nobody shares a list, and nobody buys an ad.
"The biggest opportunity flying under the radar is collaboration… Collaboration is truly the win-win way for brands to find new audiences in a way that doesn't dilute your brands."
How it works
Every brand in the collab rewards its own customers, and welcomes everyone else's.
1
I hand-pick brands that fit with yours
I bring together a few established brands that sell to the same kind of customer but don't compete. You see every partner before you're locked in.
2
Your subscribers earn rewards
During a short event on fixed dates, your email subscribers earn rewards for placing a qualifying order: welcome offers from the partner brands they choose. Your products are never marked down during the event.
3
Partners send you new customers
Every other brand does the same, so their customers choose a welcome offer from you. They arrive as first-time buyers, sent by a brand they already trust.
The partner welcome offers are one-time, for first-time customers only, on a curated collection with a minimum order, and sent privately to people another brand vouched for. They never appear on anyone's website.
What this does for your brand
New customers sent by brands they already trust, not by Google or Meta. A source of new customers that isn't tied to ads, algorithms or upfront fees. It runs alongside your paid ads, not instead of them.
You only pay when it works. No lift, no fee. And when it does work, you keep at least 88 cents of every extra dollar.
Reward your customers without discounting your brand. Your partners fund the rewards, and your customers choose the ones they want.
Extra revenue from your own list, including subscribers who've gone quiet or never bought.
Partner with complementary brands you respect. See every partner before you're locked in.
Collaborate without sharing your list. Emails are scrambled in your own browser before anything leaves your hands, so no partner ever sees a single customer's email.
I do most of the work. I write your emails, build your pages and handle most of the setup. Your team reviews and approves, with a short video for each step they run and live help whenever you want it.
Own more of your growth. Investors and buyers reward brands that don't depend on paid ads.
Commit to one event, not a year. Come back only if it works.
Who I am
I started in ecommerce in 2006 as an affiliate marketer. For almost 13 years, I was paid only when I made a sale, across beauty, apparel, jewelry, furniture, electronics, fitness and more. If it didn't sell, I didn't eat.
From 2021 to 2024, I ran an email marketing agency, Radical Email, writing campaigns for young ecommerce brands. Then in late 2024, I went through Jay Abraham's joint venture training, and that's where the idea for Profit Collabs came from.
Profit Collabs is a one-person specialist firm. I do one thing: brand-to-brand collaborations for Shopify brands. You deal directly with me, not an account manager. And the tools that run these collaborations, including the one that keeps your list private, are already built and tested. I'm glad to show you them working on a call.
The terms
I carry the risk, not you.
Nothing upfront
No retainer, no setup fee and no ad budget. The done-for-you setup is included in my commission.
Paid only on lift
Commission only on revenue above your normal baseline, from your own Shopify data. Refunds within 30 days don't count.
New customers are yours
Customers who come to you through partner welcome offers carry no commission. Nothing is owed to me.
Paid last
Nothing is due until the event ends. Half comes about ten days later, the rest once returns settle.
See the group first
You see every partner before you're locked in, and can step away cleanly before the exit-by date.
One event at a time
Each collaboration has its own agreement, so you never commit to a year. Come back only if it works.
Questions founders ask
"We don't discount."
Neither do your products here. Your customers earn a reward on a full-price order, and no discount codes of any kind work on qualifying orders. Your usual discount popup is even hidden from the audience. The only offers involved are one-time welcomes your partners give to their new customers.
"Our customers would have bought anyway."
That's what the baseline is for. You pay only on revenue above what you'd normally make in that window, measured with a simple formula from your own Shopify data.
"Will the partners fit our brand?"
Partners are brands that sell to the same kind of customer you do but don't sell what you sell, and they're screened on reviews, return policies and ownership. You see every one before you're locked in.
"Is our customer data safe?"
Your list is scrambled in your own browser, so no partner ever sees a customer's email. Reward eligibility is checked on your side, against your own list, so no customer data passes between brands. The agreement limits use of your data to that collaboration only.
"Won't extra emails wear out our list?"
The schedule is short. Buyers stop getting event emails once they order, each subscriber hears from only one brand in the group, and every email is written in your voice and approved by your team.
"How much of our time will it take?"
For you as the founder, about 1–2 hours: a kickoff call and final approvals. Your team spends roughly 6–10 hours over about six weeks, and I've deliberately estimated that high.
"Our promotional calendar is full."
The dates are fixed each year, so you can plan around them like any other event on your calendar. To be straight with you: for those 15 days, it takes the place of a sitewide sale, since brands in the group don't run a competing sale during the event. Sales outside that window are fine, and we'll agree on timing so they don't overlap the period your baseline is measured on. It can even carry a new-season launch, with full-price rewards on new arrivals.
"Can deal hunters abuse it?"
The event runs on private, per-subscriber links, and its pages aren't public or searchable. Rewards go to the invited email address, orders refunded before rewards go out don't qualify, and welcome offers are for first-time customers only.
"Do we have to give you access to Shopify or Klaviyo?"
No. Your team can do the setup themselves with the step-by-step videos. If you'd rather I handle it, you create a limited login just for the event, share it through a secure one-time link, and revoke it after the last batch of welcome codes is added. No Profit Collabs server ever stores access to your store.
Is your brand a fit?
Collaborations only work when every brand in the group is one the others are proud to stand next to. So I work with a small number of brands that:
Are still led by their founder or founders
Sell on Shopify, mostly to consumers in the United States
Have a positive reputation and strong customer reviews
Have been established for several years, with an active email list
Sell products where a customer can reach a $200 order with a few items
If that sounds like your brand, let's talk. On a 15-minute call, I'll show you how a collaboration would work for your brand specifically, and answer anything you want to ask. No pitch deck, no pressure.
Or if you just have questions, email me at alonzo@profitcollabs.com. I'll reply within one business day.
Talk soon,
Alonzo White Founder, Profit Collabs
P.S. The people most likely to buy from you are already reading another brand's emails every week. The only question is whether that brand introduces them to you. You pay nothing unless it brings in more than you'd normally make, so the call is the only thing it costs you to find out.
P.P.S. Once your first collaboration has run, I'll also be able to add a handpicked partner offer to your post-purchase pages and emails, so every normal order can introduce your customers to a brand they'll like, and theirs to you.
